Marketing & Growth
Digital Advertising in Singapore
Paid ads only work when the whole path converts — the right audience, a message that lands, a landing page that persuades, and tracking that proves what happened. We run SEM and paid social end to end: Google Search and Performance Max, Meta and Instagram, TikTok, and retargeting, all wired to proper conversion tracking so every dollar is accountable. You get campaigns built for cost-per-lead and return, not impressions.
Singapore businesses that need predictable, trackable demand — from lead-gen for services to e-commerce sales — and want a senior hand on budget, targeting and creative rather than a set-and-forget boost.
Everything you get, handled by one team.
Paid search (Google Ads / SEM)
Search, Performance Max and shopping campaigns with tight keyword and negative-keyword management, ad copy testing and bid strategy aligned to your cost-per-lead targets.
Paid social (Meta & TikTok)
Facebook, Instagram and TikTok campaigns with audience research, creative direction and structured testing to find the combinations that convert profitably.
Retargeting & audiences
Custom and lookalike audiences plus retargeting flows that recover visitors who didn't convert, using first-party data collected compliantly.
Landing pages & CRO
Conversion-focused landing pages matched to each campaign, with clear offers, fast load times and A/B testing to lift conversion rate over time.
Conversion tracking & analytics
GA4, Google Ads and Meta pixel/CAPI, plus offline and phone-call tracking where relevant, so reported conversions reflect real business outcomes.
Optimisation & reporting
Ongoing budget pacing, bid and creative optimisation with a monthly readout of spend, cost-per-lead, ROAS and the next set of tests.
Outcomes, not just deliverables.
- Fast, predictable traffic and leads you can scale up or down on demand
- Every dollar tracked to a real conversion, not a vanity metric
- Higher conversion rates from landing pages built to sell, not just inform
- Senior-led budget management that protects spend from waste
The GDI Build Loop.
Discover
A free scoping call and short discovery to pin down the goal, the scope and how we'll measure success.
Prototype
We shape the solution and put a working prototype or clear plan in front of you — not a slide deck.
Build
Senior, AI-native engineers build fast, with working progress you review as we go.
Launch
We deploy, test and hand over — documented, secure, and fully owned by you.
Support
Ongoing support, iteration and optimisation as your needs grow.
Engagement & pricing
Fixed-scope projects or ongoing retainers — your choice. Retainers cover scheduled maintenance and changes, not round-the-clock monitoring. We give a clear fixed quote after a free scoping call, and you own everything we build.
Get a free quote →Frequently asked questions
What ad budget should I start with?
It depends on your market, margins and goals, but we generally recommend enough monthly media spend to gather statistically meaningful data — often a few thousand SGD to start. We'll recommend a realistic figure and management fee in the free scoping call.
How is your fee structured?
We quote a fixed monthly management fee (or a percentage of ad spend for larger accounts) separate from your media budget, so incentives stay aligned. You keep ownership of your ad accounts, pixels and data throughout.
How soon will I see leads?
Paid campaigns can generate traffic and enquiries within days of launch. The first few weeks are a learning phase where we gather data and optimise; performance and cost-per-lead typically stabilise and improve from there.
Do you handle tracking and PDPA compliance?
Yes. We implement conversion tracking correctly and set up consent and data handling in line with PDPA, so your remarketing and lead capture are built on a compliant foundation.
Social Media
Content, community and influencer collaboration across FB, IG, TikTok & LinkedIn.
Learn more →